Duration
5 months
Team Structure
Product Designer
Product Manager
Frontend Developer
Backend Developer
Background
NeuroInsight is a neuro-marketing company that offers real-time brainwave scanning to help marketers improve their digital and tv advertising. This is done by examining encoded memories, engagement, attention and emotional engagement of participants in a on-site laboratory study.
Problem statement
Participants would usually come into the Neuro-Insight labs for the brainwave study, where they were required to set up a specific time and travel to a location. The existing device set-up and system was too complex for the participant and required the help of study experts.
To reduce the study complexity and create a more authentic testing environment, there was the need for an app to seamlessly guide users through the study set-up and data collection process in the comfort of their homes.
Solution
Develop a mobile app that seamlessly connects and coordinates study components, delivers test content, and ensures a smooth participant experience. The app should guide users through device setup at home with clear instructions, facilitate data collection and upload, and support a comfortable study environment for a single participant.
Research & Discovery
With flexibility and freedom to the app from scratch and branding, we dedicated some time to conducting competitor and brand research.
Competitor Research
UI and Research
Define
Information Architecture
Previous User Flow
Revised User Flow
Ideation & Design Evolution
Crazy 8s
Design Evolution
The below images detail the design evolution from low-high fidelity whilsthighlighting some key features features and the design changes made throughout the project.
Low-mid fidelity designs
High Fidelity
Key feature: Set-up Connections
Key feature: Viewing Instructions
Style Guide & Design System
Dark Mode
Product & Design Decisions
MVP: In scope vs Not in Scope
Success Metrics
Design principles Implemented
Working with the product, development, client and design teams has been a greatly enjoyable experience with ample opportunity to learn and grow with the team. The design process was iterative with user-centric principles in mind whilst learning how appropriately prioritise business, user and product needs. The potential to expanded this opportunity is boundless!
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